CHĀO CHÁO

BRAND STRATEGY
VISUAL IDENTITY

Building a luxury hospitality brand during a pandemic.

In September 2020 the world stood still. But our friends at Savaya Group in Jakarta were thinking ahead.
We worked with the team over a 12 week period to imagine a new roof top dining concept in the heart of the city.

We managed naming, concept, brand identity and content strategy.

Chāo Cháo launched in November 2020.

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