There’s nothing subtle about Lío. Colourful, creative, exuberant and ambitious. As it was growing it needed to build consistency without losing its edge.

We spent 4 months in Discovery, reviewing every facet of the business and talking to people about their perceptions, feelings and experiences.

We took the thinking into Strategic Development to build a framework for growth

Then we developed an identity to bring it all together as a new expression for the brand, re-enforcing their position as market leader.